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USA: Natural Versus Organic

USA: Natural Versus Organic

A new survey from the Consumer Reports National Research Center finds that 59% of American shoppers check for a “natural” label when food shopping, despite the fact there is no federal or third-party standard for this term. The survey also asked shoppers what they thought a food labeled “natural” meant. Eight out of ten respondents said that natural foods should be grown without pesticides, should have no genetically modified organisms and should not contain artificial ingredients. However, a food may have all of these characteristics and still legally be labeled “natural.” To avoid the qualities listed above, shoppers should look for USDA-certified organic products. (Source: treehugger.com)