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UK: Healthy Innovations in Great Britain

UK: Healthy Innovations in Great Britain

Healthy food is getting plenty of attention in Great Britain. The higher income brackets, and young people in particular, value a healthy lifestyle and the food that goes with it. And they’re prepared to pay for it. British retailers have responded to the health trend with a large and varied range of health foods at the upper end of the market. In addition to the traditional organic and free-range products, new market segments are appearing, such as all sorts of ethnic cuisines and superfoods. The profit margins on these products are generally good. It’s more difficult to come with innovations at the lower end of the market. The price competition is fierce, and consumers also need to be prepared to choose fresh products instead of cheap, ready-made meals. In the last half-year, a shift has started, and British retailers are pushing healthier, ready-made meals. (Source: hortidaily.com)