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CAN: New Market Opportunities for Special Crops

CAN: New Market Opportunities for Special Crops

Canada’s federal government is giving more than $230,000 to the Canadian Special Crops Association to increase export sales of special crops in markets abroad and increase the competitiveness of the mustard and sunflower seed industries. This investment will help the CSCA promote Canadian pulses and special crops on trade missions and at international trade shows and advocate for favourable policies that will position Canada as a world leader and supplier of choice. The CSCA will also administer two projects led by the Saskatchewan Mustard Development Commission and the National Sunflower Association of Canada to help increase global demand for mustard and sunflower seeds by improving variety options and highlighting their health and nutritional properties. The CSCA represents companies involved in the merchandising of Canadian pulse and special crops, including beans, chickpeas, lentils, peas, canary seed, buckwheat, sunflower seed and mustard seed. (Source: news.gc.ca)