Arborjet, a company dedicated to developing the most effective formulations and delivery systems in plant health care, is expanding its marketing efforts with new team members and building out its product lines to serve a broad range of green industry clients.
Joining Arborjet as the new director of marketing is John Holloran, a seasoned marketing and sales executive who most recently served as director of sponsorship marketing for Raytheon Company’s Corporate Affairs and Communications organization.
In preparation for accelerated growth in the nursery, growing and garden center markets, Arborjet has also added Kristin Nikodemski to the team as product marketing manager. Kristin was most recently a brand manager at BioSafe Systems, where she managed consumer, garden, pond and hydroponic products.
Monica Munoz is also joining the Arborjet marketing team to cover marketing and inside sales. Monica is a 2014 graduate of the University of South Carolina with a BA in public relations and a minor in environmental studies.
Rounding out the marketing team is four-year Arborjet veteran Leah Hancock, working as product marketing manager for the company’s tree care and landscape products. She is an honors graduate of Bentley University and has been able to pull from her experience in customer service and small business management to bring new products and services to Arborjet’s customers.“As the Arborjet brand stands for innovation and market leadership for the plant health care industry, we are excited to add John, Kristin and Monica, and their respective diverse industry experiences and backgrounds, to broaden our marketing department and help us accelerate our growth throughout 2015,” says Russ Davis, president and chief operating officer of Arborjet.