Grodan-U is a unique online certification program that tests an employee’s knowledge about Grodan products, usage, etc. Once all employees in a US retail store pass the test, the stores are rewarded with a certificate and special Grodan swag. This innovative program not only elevates the knowledge of sales staff, but it also ensures Grodan remains top of mind in the sales process. The stores also receive a marketing advantage, as their certification will be highlighted on the store locator feature of grodan101.com. To be successful at the consumer level, the Grodan retail team depends greatly on the ability of the stores’ front line sales staff to recommend and educate their customers on Grodan products. This is another example of Grodan supporting customers with ongoing training and advice. So far, more than 20 stores have achieved Grodan-U certification! Who will be next?