Hydrofarm, the country’s oldest and largest manufacturer and distributor of indoor gardening products, is pleased to announce the appointment of Carolina Lopez as brand manager for its Active Aqua line of products.
Carolina joined Hydrofarm in 2011 as an accounting specialist, and in that position worked closely with Hydrofarm’s retail accounts. As brand manager for Active Aqua products, Carolina will develop and implement strategies geared towards further developing Active Aqua’s position in the indoor gardening equipment market. She will be based at Hydrofarm’s headquarters in Petaluma, California, and will report to Tommy Stover.
“Transitioning to a brand manager position is a new and exciting venture for me, and it’s an honor to have the opportunity to be the driving force behind one of our house brands. I’m especially looking forward to getting out there and working with our regional territory managers to maximize Active Aqua’s presence with consumers and retailers alike,” says Carolina.
Prior to joining Hydrofarm, Carolina worked for Orange County, California-based Marconi Marketing Group, and also held an inside sales position at a custom wood flooring firm in Southern California.
“Carolina’s track record at Hydrofarm has shown her to be an excellent team player and an effective communicator who always shows up with great ideas. I have no doubt that she’ll excel in her new position here,” says Tommy.
Active Aqua is Hydrofarm’s line of high quality hydroponics equipment featuring pumps, filters, chillers, flood tables and more, with products geared towards all types of growers, from large-scale commercial enterprises to hobbyists.