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AUS: Local Greengrocers Experiencing a Revival

AUS: Local Greengrocers Experiencing a Revival

The local fruit and veg shop may be experiencing a revival with Aussie shoppers increasingly turning to specialist vegetable retailers to buy their favourite vegetables, says new consumer research. The Project Harvest study, which tracks consumer attitudes to vegetable purchases over time, shows the number of Australians who buy their beans and carrots at greengrocers has jumped by 37% and 25%, respectively, since June 2014. “We know consumers enjoy the convenience of the major retailers, but this latest data suggests that for some Australians, there are other factors that are increasingly leading them to shop at specialist vegetable retailers,” says Kurt Hermann, AUSVEG assistant manager of industry development. “Many consumers say they shop at their preferred retailer because of the people, or because of the overall atmosphere and shopping experience there, and it looks like they’re finding this at the local greengrocer.” (Source: ausveg.com.au)